About Us

We believe every customer deserves their dream dress at a fair price with exceptional customer service.

Founded in 2019 and located in Southern California, Afarose is a startup online retailer offering high-quality bridal gowns, bridesmaid dresses, and accessories at affordable prices. Leveraging our family’s 20+ years of experience in the wedding textile industry allows us to partner with leading designers from around the world and make dresses from ultra luxe imported fabrics. And by avoiding the costs of operating brick and mortar stores, we can pass these savings onto you!

You have found that special someone… Let us dress your special day!

Try It First

Afarose is 100% dedicated to customer satisfaction. We take the guesswork out of online shopping with our “Try At Home” program, giving you the opportunity to try on a sample (or two or three…) before you make a purchase. This allows you to address any sizing or fit concerns. Swatches are also available so you can check out multiple colors. And our customer service team is ready and waiting to answer your questions online.


Every woman is beautiful in her own way. Afarose offers dresses in sizes 2-28 and additional customization is available upon request. The custom sizing includes alterations to the bust, waist, hip, and length. For more information, please see our size chart for details.

Real Customer Service

Online shopping can be a minefield, especially when it comes to special occasion dresses. Our customer service team is staffed by real people who believe in our company and our mission. We never respond to questions with canned messages and we do everything we can to make sure you’re satisfied with your purchase.

Premium Quality & Phenomenal Value

Afarose is different from other wedding apparel retailers because we have long-standing relationships with high-quality textile providers. With 20+ years of experience in the textile industry, we can create premium products at affordable prices. When you choose Afarose, you don’t have to sacrifice quality to save on cost.

Designer Wedding Collection


We’ve raised the bar for what it means to be “custom made.” Each dress is tailored to 14 key measurements to give you the best possible fit. Did you know most brands only take 3 measurements? That’s a recipe for disaster! At Afarose, we want your customized gown to fit like a glove because we know this dress is THE DRESS and we’re honored to be a part of your big day.

Our exclusive wedding gowns are crafted from layers of premium tulle, chiffon, satin and/or hand-pieced lace. Luxurious embellishments—rhinestones, crystals, sequins and beading—are sourced from Japan. The end result is a gorgeous gown made with extreme attention to detail: a one-of-a-kind wedding dress that reflects your unique beauty.

We strongly recommend checking out our “Try At Home” program—where we’ll send you a sample dress (or more, if you’re interested…)—as well as our “Virtual Appointment” service for a one-on-one video conferencing styling session.

Real Custom Size

3 FREE swatches

Nail your wedding palette with 3 free bridesmaid dress swatches! See colors, feel fabric, and easily mix and match for your perfect bridal party look. Don’t miss this essential first step!