Founder & Creative Director
Irene is the creative soul behind AFAROSE. Growing up with all things bridal in her childhood from the bridal textile family business, Irene launched this brand with her brother in late 2019. Her a-ha moment came after her college internship at a bridal store, where she witnessed countless brides grappling with the daunting decision of saying "Yes" to exorbitant $2K dresses. Enter Afarose’s affordable bridal gowns. The unparalleled affordability and designer quality made them an instant hit with brides and bridesmaids. Most days, you’ll find Irene in creative meetings conceptualizing new styles, curating marketing content, engaging directly with real brides, and most importantly, wholeheartedly involving herself in every aspect of the business with her team to make sure your experience with Afarose is s nothing short of a joyous celebration.
Founder & President
The operational powerhouse behind AFAROSE, Eric established the brand as the CEO that drives AFAROSE forward. As a nethead who buys over 90% of his things online, he came up with the idea of combining the family bridal business and online shopping platform. He envisioned a seamless shopping experience characterized by transparent pricing and streamlined processes, free from the pressures of traditional bridal boutiques. And those underscores the ethos of AFAROSE. Eric is the logistical architect behind the scenes, ensuring the swift and efficient shipping of your dream dress. On most days, you’ll find Eric monitoring the production and delivery timeline, answering and assisting customer inquiries, and looking for ingenious solutions to improve your online shopping experience at Afarose.
all this to say, we cut out all the “not-so-fun” parts of the bridal shopping process, so that you can enjoy your champagne & say yes to the dress hassle-free. Congratulations brides and bridesmaids, your dream dress is just a click away.
There is only one way to dispel the online shopping myth - give it a try! Experience the color, the fit, and the quality firsthand. All the doubts and questions you might have can be easily answered when you have the dress in your hands. With our try-at-home program, you can try on the dress in the comfort of your home without needing to book an appointment, commute to the store, or feel uncomfortable around pushy salespeople. Take as many pictures as you want and even do the sit test (very important!) We take pride in the designer quality we provide with each dress but don’t just take our word for it, try it on yourself!
What could be the worst bridal nightmare? A gorgeous dress that doesn't fit! That's why we offer complimentary customized sizing services to all of our brides and bridesmaids. To ensure a flawless fit, our wedding dresses are tailored to 14 key measurements. Compared to the regular 3-point measurements that most brands offer, our dresses are tailored precisely to perfection.
We believe that every bride should be able to wear THE DRESS she truly desires while saying yes to THE ONE she truly loves without breaking the bank. That's why our bridal collection starts at $280 and caps at $900. How do we do it? By eliminating the cost of running physical stores, we pass those savings on to our lovely brides, allowing them to spend more on their honeymoon or all the fun celebrations (and a bottle of expensive wine!)
Whether you need more time to decide on a dress or you're working under a tight timeline, you can rest assured knowing that our made-to-order dresses are shipped and delivered to you within one month of ordering. No more tedious 6-month waits and an additional month for alterations. Just rock the party and go!
If you're a bride with a thousand questions like me, book a one-on-one virtual appointment with our stylist online. It's completely free, and you'll get to connect with our founder, Irene, to discuss anything bridal-related! From style suggestions to wedding color discussions, you name it. We're here for you every step of the way.
3 FREE swatches
Nail your wedding palette with 3 free bridesmaid dress swatches! See colors, feel fabric, and easily mix and match for your perfect bridal party look. Don’t miss this essential first step!
Find the perfect dress for your special day at AFAROSE. Shop our collection of gorgeous wedding gowns, bridesmaid dresses, and more—all at amazing prices.
