Privacy Policy

Last Updated: 6/22/2026

Welcome to Afarose’s Privacy Policy. This Privacy Policy explains how Han Hsuan International LLC, doing business as Afarose (“Afarose,” “we,” “us,” or “our”) collects, uses, discloses, stores, and protects personal information when you visit afarose.com, create an account, place an order, participate in our Try-at-Home Program, contact customer service, sign up for marketing communications, submit measurements, upload photos, use our services, or otherwise interact with us.

Your privacy is important to us. Please read this Privacy Policy carefully so you understand what information we collect, how we use it, and the choices you may have. By using our website or providing personal information to us, you acknowledge that you have read and understood this Privacy Policy.

This Privacy Policy is incorporated into our Terms of Use. Additional terms may apply depending on the products or services you use, including our Return Policy, Try-at-Home Program Policy, Shipping Policy, and Payment Policy.

Information We Collect

We may collect the following categories of personal information, depending on how you interact with us:

Personal Identifiers: Name, email address, postal address, billing address, shipping address, telephone number, account login information, online identifiers, IP address, and similar identifiers.
Order and Commercial Information: Products viewed, products added to cart, purchases, order history, return history, Try-at-Home orders, payment status, gift card or store credit use, customer service history, and other transaction details.
Payment Information: Payment method, billing details, transaction information, payment authorization status, and limited payment details needed to process or verify payments. Full credit card numbers and other sensitive payment credentials are generally processed by our third-party payment processors and are not intended to be stored directly by Afarose.
Measurement and Fit Information: Body measurements, size selections, custom-size details, fit preferences, event date, role in the wedding or event, and other information you provide to help us process dress orders or provide sizing guidance.
Photos, Video, and User-Submitted Content: Photos, videos, reviews, testimonials, survey responses, social media content, styling questions, and other content you choose to submit to us.
Internet or Other Electronic Network Activity: Browser type, device type, operating system, referring pages, pages viewed, links clicked, time spent on the website, search terms, cart activity, session information, cookie identifiers, and similar website usage data.
Approximate Location Information: General location information derived from your IP address, shipping address, billing address, or information you provide.
Customer Service and Communications Information: Emails, chat messages, appointment requests, support inquiries, feedback, call or message details, and records of our communications with you.
Marketing and Preference Information: Email subscription status, communication preferences, advertising interactions, promotional code use, and preferences you choose to share with us.
Inferences: Preferences, shopping interests, likely style preferences, customer segments, or other inferences created from the information described above.

We do not intend to collect sensitive personal information unless it is necessary for the service you request or you choose to provide it. For example, dress measurements, fit details, and photos may reveal physical characteristics. Please do not submit sensitive information that is not needed for your order or customer service request.

Information You Provide Directly

We collect information you provide directly to us when you:

Create or update an Afarose account.
Place an order or participate in the Try-at-Home Program.
Submit measurements, sizing details, or custom-size information.
Contact customer service by email, chat, form, phone, appointment, or social media.
Request a return, refund, exchange assistance, cancellation, or order change.
Sign up for emails, promotions, SMS messages, or other marketing communications.
Submit a review, photo, video, testimonial, survey response, or feedback.
Make a privacy request or account deletion request.

Information We Collect Automatically

When you visit or use our website, we and our service providers may automatically collect certain information through cookies, pixels, tags, log files, analytics tools, and similar technologies.

This information may include IP address, device information, browser type, pages viewed, products viewed, links clicked, shopping cart activity, referring websites, approximate location, session duration, and other website usage information.

We use this information to operate the website, remember preferences, analyze performance, improve products and services, prevent fraud, personalize your experience, and support marketing or advertising activities.

Information from Other Sources

We may collect personal information about you from other sources, including:

Payment processors and fraud prevention tools.
Shipping carriers and delivery service providers.
Marketing, analytics, and advertising partners.
Social media platforms, if you interact with us through those platforms.
Referral sources or other customers who provide your information, such as when someone purchases a gift card or refers you to Afarose.
Publicly available sources, where permitted by law.

Why We Use Your Information

We may use personal information for the following business and commercial purposes:

Processing and fulfilling orders: To process purchases, confirm orders, produce made-to-order dresses, manage custom sizing, arrange shipping, process returns, and provide order updates.
Operating the Try-at-Home Program: To process sample orders, verify payment methods, ship samples, track returns, enforce sample return requirements, and process applicable late, damage, missing item, or replacement charges.
Processing payments: To process transactions, payment authorizations, refunds, gift cards, store credit, taxes, fees, and fraud prevention reviews.
Providing customer service: To respond to questions, handle complaints, assist with sizing, process requests, schedule appointments, and provide support.
Improving products and services: To understand customer needs, improve fit guidance, website experience, product designs, policies, and customer service.
Marketing and advertising: To send promotional communications, display ads, measure campaign performance, personalize offers, and understand shopping interests.
Website operations and analytics: To operate, maintain, debug, secure, and improve our website, systems, tools, and online services.
Fraud prevention and security: To detect, investigate, prevent, and respond to fraud, unauthorized transactions, policy abuse, security incidents, or unlawful activity.
Legal and compliance purposes: To comply with applicable laws, respond to legal requests, enforce our policies, protect our rights, and maintain records.
Business operations: To manage accounting, audits, internal reporting, vendor management, risk management, data storage, and general business administration.

How We Disclose Your Information

We may disclose personal information to the following categories of recipients:

Service Providers and Contractors: Companies that help us operate our business, including payment processors, shipping carriers, customer support tools, website hosting providers, IT infrastructure providers, cybersecurity providers, analytics providers, email and SMS providers, marketing platforms, fraud prevention providers, appointment tools, review platforms, and data storage providers.
Payment and Fraud Prevention Partners: Companies that process payments, verify transactions, detect fraud, manage chargebacks, and support secure checkout.
Shipping and Logistics Providers: Carriers and logistics partners that help us ship products, track packages, process returns, and resolve delivery issues.
Advertising and Analytics Partners: Partners that help us measure website activity, understand customer behavior, deliver advertising, measure ad performance, and improve our marketing.
Professional Advisors: Attorneys, accountants, auditors, insurers, consultants, and other professional advisors where reasonably necessary for business or legal purposes.
Government, Legal, or Compliance Recipients: Courts, regulators, law enforcement, government authorities, or other parties when required or permitted by law, or when necessary to protect our rights, customers, business, or the safety of others.
Business Transfer Recipients: Parties involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction involving Afarose.

Cookies, Pixels, and Similar Technologies

We and our service providers may use cookies, pixels, tags, SDKs, scripts, and similar technologies to operate the website, remember preferences, keep items in your cart, analyze traffic, understand product interest, improve user experience, prevent fraud, and support advertising or marketing.

Some of these technologies may allow us or our advertising partners to associate your website activity with other information, including email address, device identifiers, or other online identifiers, where permitted by law.

You may be able to manage cookies through your browser settings. If you disable cookies, some website features may not work properly.

Third-Party Services

Our website may use third-party services for checkout, payment processing, shipping, analytics, advertising, marketing, customer service, reviews, social media, and other business operations.

When you interact with these third-party services, their own privacy policies and terms may apply. We encourage you to review the privacy policies of any third-party services you use.

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email address or mailing address. We or service providers acting on our behalf may use this information to send communications or marketing where permitted by law.

You may opt out of certain sale or sharing activities by visiting: https://afarose.com/optout.

Sale or Sharing of Personal Information

We do not sell personal information for money. However, certain uses of advertising, analytics, cookies, pixels, or similar technologies may be considered a “sale” or “sharing” of personal information under California privacy law, including when information is disclosed to advertising or analytics partners for cross-context behavioral advertising.

Depending on your interactions with us, the categories of personal information that may be sold or shared may include personal identifiers, internet or electronic network activity, commercial information, approximate location information, and inferences.

You may opt out of the sale or sharing of your personal information by visiting https://afarose.com/optout or by using a browser-based opt-out preference signal where supported.

We do not knowingly sell or share personal information of individuals under 16 years of age.

Sensitive Personal Information

We may collect limited sensitive personal information when necessary to provide requested services, such as measurements, fit information, photos, or information that may reveal physical characteristics. Payment information may also be processed by payment processors to complete transactions.

We do not use or disclose sensitive personal information for purposes that would require us to provide a Right to Limit under California law, unless we update this Privacy Policy and provide the required notice and choice.

How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods may vary depending on the type of information, our business needs, legal requirements, order history, account status, customer service needs, fraud prevention needs, tax and accounting rules, dispute resolution, and policy enforcement.

Account information: We keep account information for as long as your account remains active, and for a reasonable period afterward as needed for business, legal, security, or fraud prevention purposes.
Order and transaction information: We keep order, payment, shipping, return, refund, and related transaction information for as long as needed to fulfill orders, provide support, comply with legal obligations, prevent fraud, resolve disputes, and maintain business records.
Custom-size and measurement information: We keep measurement and fit-related information for as long as needed to process your order, provide customer support, address fit or production questions, prevent disputes, and improve our services.
Customer service communications: We keep customer support messages and related correspondence for a reasonable period to respond to requests, improve service, resolve complaints, and maintain business records.
Marketing information: We keep marketing contact information until you unsubscribe, request deletion, or we otherwise determine it is no longer needed. We may retain opt-out records to help ensure we honor your preferences.
Reviews, photos, surveys, and feedback: We may keep review, survey, photo, video, and feedback information for as long as reasonably needed for business, marketing, product improvement, recordkeeping, or legal purposes, unless you request deletion and deletion is required by law.
Privacy request records: We retain records related to privacy requests for the period required by applicable law and as needed to demonstrate compliance.
Security and fraud prevention information: We retain security-related information as long as reasonably necessary to protect our website, customers, business, and payment systems.

When personal information is no longer needed, we may delete, deidentify, aggregate, or anonymize it, subject to applicable law and our technical capabilities.

Your Choices

You may have choices regarding your personal information, including:

Marketing emails: You may unsubscribe from marketing emails by using the unsubscribe link in the email or contacting us at customerservice@afarose.com.
Cookies: You may manage cookies through your browser settings. Some website features may not work properly if cookies are disabled.
Opt-out of sale or sharing: You may opt out by visiting https://afarose.com/optout.
Account updates: You may update certain account information by logging into your account or contacting customer service.

Opt-Out Preference Signals

Your browser or browser extension may allow you to automatically transmit an opt-out preference signal, such as the Global Privacy Control (GPC), to websites you visit.

When we detect a supported opt-out preference signal, we will process it as a request to opt out of sale or sharing for that browser or device, as required by applicable law. Because this signal is browser- or device-based, it may not be linked to your Afarose account unless we can reasonably associate the signal with your account.

You can learn more about Global Privacy Control at https://globalprivacycontrol.org/.

California Privacy Rights

If you are a California resident, you may have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act. These rights may include the rights described below, subject to certain exceptions and limitations under applicable law.

You may make a privacy request by clicking HERE or by emailing us at customerservice@afarose.com.

Right to Know and Access

You may have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collected personal information, the purposes for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information, and other information required by applicable law.

Right to Delete

You may have the right to request that we delete personal information we collected from you, subject to certain exceptions. For example, we may retain information when necessary to complete transactions, detect security incidents, prevent fraud, comply with legal obligations, maintain records, resolve disputes, or exercise rights permitted by law.

Right to Correct

You may have the right to request that we correct inaccurate personal information we maintain about you, subject to verification and applicable exceptions.

Right to Opt Out of Sale or Sharing

You may have the right to opt out of the sale or sharing of your personal information. You may exercise this right by visiting https://afarose.com/optout or by using a supported opt-out preference signal.

Right to Limit the Use of Sensitive Personal Information

Right to Non-Discrimination

We will not discriminate against you for exercising your privacy rights. For example, we will not deny goods or services, charge a different price, provide a different level or quality of service, or retaliate against you because you exercised your rights, except as permitted by applicable law.

Request Verification

Before responding to certain privacy requests, we may need to verify that you are the person about whom we collected personal information. Verification may require you to confirm information we already have on file, verify access to your email address, provide order information, or complete other verification steps.

If we cannot verify your identity, we may be unable to fulfill your request. Requests to opt out of sale or sharing do not require verification, unless required or permitted by law.

Authorized Agent

A California resident’s authorized agent may submit a privacy request on the resident’s behalf by emailing us at customerservice@afarose.com.

Requests submitted by an authorized agent may require verification of the consumer who is the subject of the request. We may also request proof that the consumer authorized the agent to submit the request. If an authorized agent has power of attorney under applicable California law, the agent may provide proof of that authority.

Notice of Financial Incentives

We may offer promotions, discounts, loyalty benefits, gift cards, sweepstakes, or other programs that may be considered financial incentives under applicable privacy laws. Participation in these programs is voluntary.

If a program requires us to collect personal information, such as your email address or purchase history, we will use that information to operate the program and provide the related benefit. You may opt out of marketing communications at any time, but doing so may affect your ability to receive certain promotional offers.

Children’s Privacy

Our website and services are intended for adults and are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13.

We do not knowingly sell or share personal information of individuals under 16 years of age. If you believe a child has provided personal information to us, please contact us at customerservice@afarose.com.

Security

We use reasonable administrative, technical, and physical safeguards designed to help protect personal information. However, no website, system, method of transmission, or method of storage is completely secure. We cannot guarantee absolute security.

For your protection, please do not send full credit card numbers, debit card numbers, payment passwords, or other highly sensitive payment information by email, chat, or social media message.

Account Deletion

You may be able to delete your Afarose account through your account settings. Account deletion may not delete all information immediately if we need to retain certain information for legal, security, fraud prevention, transaction, dispute resolution, or business recordkeeping purposes.

HOW TO DELETE YOUR ACCOUNT

To delete your account on our platform, please follow these steps:

Log in to your account.
From the left-hand menu, select Account Details.
On the Account Details page, locate the REMOVE YOUR ACCOUNT button at the bottom-right corner.
Click REMOVE YOUR ACCOUNT. A confirmation message will appear:
“Are you sure you want to remove your account? It cannot be restored once removed.”
Confirm the action to permanently delete your account.

Note: Once your account is removed, it cannot be recovered. Certain information may still be retained where permitted or required by law, including for order records, fraud prevention, legal compliance, dispute resolution, security, and business recordkeeping.

International Users

Afarose is primarily intended for customers in the United States. If you access our website from outside the United States, you understand that your information may be processed in the United States or other locations where our service providers operate.

Changes to This Privacy Policy

We may update or modify this Privacy Policy from time to time. Changes will take effect when posted on this page, unless otherwise stated. Your continued use of the website after changes are posted means you acknowledge the updated Privacy Policy.

If our business is acquired, merged, reorganized, or transferred, personal information may be transferred as part of that transaction, subject to applicable law.

Contact Us

If you have privacy-related questions, requests, concerns, complaints, or trouble accessing this notice, please contact us at:

customerservice@afarose.com

If you believe we have violated your privacy rights, please contact us so we may attempt to resolve the issue.

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