Founder & Creative Director
Irene is the creative heart behind AFAROSE. Growing up around bridal textiles through her family’s business, she developed an early appreciation for fabric, fit, and the details that make a wedding dress feel truly special. She launched AFAROSE with her brother in late 2019 after seeing how stressful and expensive traditional bridal shopping could feel for many brides.
Her goal was to create a better way to shop for wedding dresses and bridesmaid dresses: thoughtfully designed styles, accessible pricing, and a shopping experience that feels supportive instead of overwhelming. Today, Irene works closely with the AFAROSE team on design direction, styling, content, and real bride feedback to make each customer’s experience feel clear, joyful, and memorable.
Founder & President
Eric is the operations mind behind AFAROSE. With a strong belief in online shopping and transparent processes, he helped bring the family bridal background into a modern e-commerce experience. His vision was to make dress shopping easier to understand, from pricing and production timelines to shipping, customer service, and post-purchase support.
By building a streamlined online model, AFAROSE is able to reduce many of the costs and pressures often found in traditional bridal retail. On most days, Eric is focused on improving operations, production timelines, delivery processes, and customer experience so each order feels as smooth and reliable as possible.
We cut out the not-so-fun parts of the bridal shopping process so you can focus on the meaningful part: finding a dress you love and celebrating the moment. Congratulations to our brides, bridesmaids, mothers of the bride, and wedding guests. Your dream dress is just a click away.
Online dress shopping should not feel like a guessing game. Our Try-at-Home Program lets you experience selected sample dresses in person before placing your final dress order. See the color, feel the fabric, check the fit, take photos, and do the sit test at home without booking an appointment, commuting to a store, or feeling pressured in a traditional boutique setting.
Sample availability may vary by style, color, and size. Please review our Try-at-Home Program Policy for current terms, timing, and return requirements.
A beautiful dress should also feel comfortable and wearable. That is why AFAROSE offers custom sizing options for many made-to-order dresses. Instead of relying only on basic bust, waist, and hip measurements, our custom sizing process may use multiple key measurements to help create a better starting fit for your body.
Custom sizing can help reduce the need for major alterations, but it does not guarantee a perfect fit. Minor alterations may still be needed depending on your body shape, posture, shoes, undergarments, and personal fit preference. Custom-size dresses are final sale and cannot be returned or exchanged, so please review our measurement guide carefully before placing a custom-size order.
We believe every bride deserves to feel beautiful in a dress she truly loves without feeling pressured into a price that does not work for her budget. By operating online and reducing many of the costs associated with traditional bridal storefronts, AFAROSE is able to offer thoughtfully designed wedding dresses, bridesmaid dresses, mother-of-the-bride dresses, and occasion dresses at more accessible prices.
Our goal is to keep pricing transparent while giving you more room in your budget for the moments that matter most, from your honeymoon to your celebration with family and friends.
Many AFAROSE dresses are made to order, which allows us to offer more styles, colors, and sizing options without the limitations of traditional in-store inventory. Typical production time is approximately 3-4 weeks per dress. After production is completed and the order ships, delivery time may vary depending on destination, carrier, shipping method, weather, holidays, and other circumstances outside AFAROSE’s control.
If your order is time-sensitive, we recommend contacting customer service before placing your order so we can help you review timing options. Please review our Shipping Policy for more details.
Bridal shopping comes with questions, and we are here to help. Whether you are choosing between silhouettes, comparing colors, planning bridesmaid looks, or deciding on sizing, our team can help guide you through the process.
Virtual appointments may be available for brides and wedding parties who want more personalized support from home. From styling questions to order details, our customer service team is here to help make your AFAROSE experience feel easier, clearer, and more enjoyable.
Find the perfect dress for your special day at AFAROSE. Shop our collection of gorgeous wedding gowns, bridesmaid dresses, and more—all at amazing prices.
